Abstract: We study the partial equilibrium portfolio optimization problem for a myopic CRRA investor who can trade options on individual stocks. Applying the parametric portfolio approach of Brandt, Santa-Clara, and Valkanov (forthcoming) to derivatives, we show that options characteristics (such as implied volatility and IV smile skew) convey information about the mispricing in the option portfolios. We take the data on all US-traded options to build characteristic-based factor portfolios of options. An investor uses them in addition to the market portfolio and Fama and French (1992) factors in her utility maximization. Surprisingly, portfolios based on the IV smile skew turn out to be less important than IV-based portfolios, and factor portfolios from call options are in general more interesting for an investor than the factors from puts. Market frictions in the form of stock shortsale constraints are compensated by the use of options, and having options with no stock shortsales allowed may be better than having only stocks with shortsales permitted. Monthly rebalancing leads to extreme transaction costs for an investor facing the full bid-ask spread, providing limits to arbitrage interpretation of the documented mispricing in the option portfolios.